|
|
Corporate Identity |
|
The logo
reveals a circular motive. The reason for this is that a circle, having no
starting and finishing point, symbolises a continuous process. This is
indicating the idea that education and training is a life-long process without
distinguishable starting and finishing points.
However,
a circle could also be regarded as a closed object that might create the idea of
exclusion. To address this interpretation, a gap at the top of the circular
design reveals the notion of a point of entry, conveying the idea of
accessibility, i.e. access for all Free State citizens
to education and training.
Two
spheres can be identified in the logo. In the one the larger figure depicts the
learning facilitator, while in the other the smaller figure represents the
learner. The intertwined lines between
these two spheres indicate that although the spheres can be distinguished from
each other, they cannot be separated. This conveys the idea that learning
facilitator and learner are inter-dependant - the one cannot fulfill his/her
destiny without the other.
The
figures in the design reveal elements of the SA flag and therefore these figures
transcend race, creed, religion, gender. etc. It must also be noted that both
the learning facilitator and learner figures reveal a reaching out posture -
thus, conveying the idea that the knowledge and skills passed on by the learning
facilitator, are also transferred by the learner to the community in general.
The
strong, but smooth flowing lines of the logo in general depict quality,
efficiency and effectivity.
Earthy
brownish and greenish colours are dominant in the design. The colour brown is
usually associated with soil (growing medium/foundation) and green with a
harvest (results/consequences). Therefore, the brown colour motive symbolises
the role of basic values/principles and professional dedication in education and
training, while the green reflects an outcomes-based education system and the
overall development of Free State citizens. These colour elements are also
intertwined and shows that the one directly affects the other. The blue is
symbolic of sky and water and conveys the ideas of sustenance (sustainability)
and endless possibilities.
The
entire logo is placed on the strong base of the Free State Department of
Education.
|
